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Wrap It Up: Creative Structural Packaging Design. Includes Diecut Patterns

Wrap It Up: Creative Structural Packaging Design. Includes Diecut Patterns

Sergey Shabala, Wang Shaoqiang

ISBN : 9788417656317
Publisher : Hoaki Books
Publication Year : 2021
Imprint : Hoaki Books
CD Included : No
Pages : 320
Binding : Hardback

List Price : £ 40.00

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This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives, such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity. With the die-cut patterns, the book also offers readers hands-on experiences of wrapping.

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