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The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences

Dogan Gursoy, Marios Sotiriadis

ISBN : 9781786352903
Publisher : Emerald Publishing
Publication Year : 2016
Imprint : Emerald
CD Included : No
Pages : 584
Binding : Hardback

List Price : £ 140.00

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences

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