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Protecting Brands Online

Protecting Brands Online

Shireen Permohammed

ISBN : 9781908239105
Publisher : Sweet and Maxwell Limited U.K.
Publication Year : 2012
Imprint : Sweet and Maxwell
CD Included : No
Pages : 164
Binding : Hardback

List Price : £ 210.00

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Places the multi-faceted arena of the Internet into a comprehensive legal context.
Provides an overview of the intellectual property rights and infringement actions available to brand owners in relation to the Internet.
Provides comprehensive advice to brand owners on their rights in various online contexts.
Alerts brand owners to the risks to their brand being used by them and third parties on the Internet and provides practical advice to manage those risks.

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