Principles of Marketing, 14/E

Philip Kotler

ISBN : 9780132167123
Publisher : Pearson
Publication Year : 2012
Imprint : Pearson Education
CD Included : No
Pages : 744
Binding : Hardback

List Price : US$ 242.00

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Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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