Multinational in India : FDI and Complementation Strategy in a Developing Country

Multinationals in India is an in depth analysis of the key determinants of successful direct investment strategy by foreign firms in India. This book provides important cues to multinational companies in India and other developing countries on how to strategically invest in these host countries for the benefit of both the company and the country involved. The book establishes that the success of foreign firms in India lies in their internal strategy. It argues that the investment in complimentary businesses of their respective industries has contributed significantly to the financial performance of multinationals in India.


Contents
Introduction
Debates in FDI Studies
Evolution of FDI, 1900s-2000
Analytical Framework
British American Tobacco, 1906-2004
Unilever PLC, 1932-2004
Suzuki Motor Corporation, 1982-2004
Statistics supports Intuition
Complementation–The Winning Strategy