Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to think from a different perspective and avoid preventable mistakes, Entrepreneurial Thinking offers a summary of the most valuable and surprising contemporary research, translating it into clearly beneficial lessons, while emphasizing the entrepreneurial mindset crucial to venture success.
Contextualizing Entrepreneurship in Emerging ... -- ©2017
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Elias G. Carayannis
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William B. Gartner
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Michael H. Morris
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