Disclosing Entrepreneurship as Practice The Enactive Approach

This is an ambitious and engaging book. It lays the foundations for a methodology that bridges entrepreneurship researchers’ need to provide explanations and practitioners’ need to make their local world comprehensible – by calling the researcher to also practise as an entrepreneur.

Disclosing Entrepreneurship as Practice outlines and demonstrates this ‘enactive’ approach and its outcomes in terms of a proposed practice theory of entrepreneurship. Presenting entrepreneurship as a sense-making, stabilising force in a liquid and ambiguous world, accordingly addressed as ‘entrepreneuring’, Bengt Johannisson argues that the duality of shrewdness and prudence provides the appropriate knowledge needed to practise entrepreneurship. By generalising entrepreneurship as creative organizing in multiple arenas beyond just the market, and conceptualising entrepreneurship as practice, this book presents a compelling rationale for considering entrepreneuring as ‘routinized improvisation’ dealing with situations as they arise.

Reflective and thoughtful, this book will be of interest to researchers in the field of entrepreneurship concerned with theoretical and methodological matters, as well as those engaged with qualitative methodology in the social sciences.