Digital Marketing Strategy Create Strategy, Put It Into Practice, Sell More

Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero

ISBN : 9781035311323
Publisher : Edward Elgar,U.K.
Publication Year : 2023
Imprint : Edward Elgar
CD Included : No
Pages : 168
Binding : Paperback

List Price : £ 28.00

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This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

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