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Cases on Digital Entrepreneurship

Cases on Digital Entrepreneurship

Luca Landoli, Carmine Gibaldi

ISBN : 9781035329205
Publisher : Edward Elgar,U.K.
Publication Year : 2023
Imprint : Edward Elgar
CD Included : No
Pages : 288
Binding : Paperback

List Price : £ 22.00

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How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business.

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